What's in store for youtube?

News abounds over the future of YouTube. First came word that Google is developing “channels” for its popular video site, which would be categorized by topic, such as arts or sports, and feature longer-form, professionally produced original programming. It’s a logical move as more people access online content from their living rooms. Successes by Netflix, Apple, and others in this arena are hard to ignore. It would also give YouTube a better chance of selling ads.

In other news, the site is reportedly on the verge of launching a premium movie rental service. Warner Bros., Sony Pictures, and Universal Studios are said to be on board. Fox, Disney, and Paramount are holding out, supposedly over the pirated content YouTube still features.

 

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